A good conversation is not yet a clear assignment.
The client is interested. You are discussing a solution, timing and the next step. But what their business needs, what you are proposing and what the team can actually deliver are not quite the same thing.
- The client asks for a solution, but the goal is unclear
There is a product or technology in mind, but no clear business outcome yet.
- Promises came before the scope was clear
The proposal appealed to the client. The team still needs to understand the work.
- The client is moving from sales to delivery
Important agreements have accumulated in conversations. Not all have reached the team.