API PersonPavel Didenko

Career

Roles, dates and responsibilities. The detailed history, separate from the main introduction.

For a closer look

Career & responsibilities.

Dates, companies and positions. Independent assignments overlap with employed roles from 2020 onward.

Independent work and parallel engagements

Advisory, consulting and selected projects from March 2020 onward.

  1. Independent practice · API Person

    Client projects and business advisory in technology and digital businesses.

    Advisory to founders and executives on business and product decisions. Client assignments cover requirements, scope, stakeholder expectations, execution, review and handover. The practice began in 2020; API Person is its current brand.

  2. MVP Lab

    Software development team.

    Director of Strategy & Growth · Contract, part-time. Sales, business analysis and development of the commercial offer: client needs, requirements, scope, proposals, estimates and delivery commitments. Account management and project coordination where agreed; the team provides software development expertise.

  3. MVP Lab

    Software development team.

    Business Development Manager · Sales and business analysis were my main functions. I clarified requirements, defined scope and prepared proposals with the development team. Depending on the assignment, I also handled account management, project delivery and selected product tasks. Responsibilities expanded to strategy and growth in September 2025.

  4. Deva / Wellbe

    Digital-health startup offering lifestyle assessment and personal coaching.

    Consulting, Chief of Staff functions, operations and sales work at different stages: customer research, consultations, CRM, mentor capacity and development tasks.

Earlier roles and ventures

  1. AirPush / AirNow

    Mobile advertising technology; joined through a Netherlands-based startup later acquired by AirPush.

    COO of the acquired startup · Additional Chief of Staff responsibilities at group level and international operating work in people, finance, contracts and corporate administration.

  2. Keiss Media

    Digital agency delivering special digital projects.

    Account and Project Manager; CEO from Jul 2012 · Clients, budgets, contractors, company operations and delivery.

  3. TriHorn Productions

    Multimedia outsourcing studio.

    Account and Project Manager · Client requirements, estimates, development, deadlines and project opening and completion documents.

  4. Realore Studios

    Independent casual-games developer and publisher.

    Marketing Manager · International game licensing, publishing partnerships and distribution.

Early-career dates are based on my records and recollection. Realore is shown by year.