API Person

Pavel Didenko

From business decisions
to work delivered.

I work with technology and digital businesses on account management and digital project delivery. I clarify client needs, agree scope, schedules and responsibilities, and coordinate work through review and handover. My experience also covers partner relationships and company operations.

Explore your situation

Start with the situation you want to resolve. A finished brief can come later.

Pavel Didenko

Find a useful first step

Where shall we start?

Choose a direction. Then explore situations where I could help.

Selected work

What that looks like in practice.

Mobile AdTech · 2015–2020

AirPush / AirNow

International operating responsibility.

My responsibilities covered people, finance, contracts and corporate administration. I entered this environment as COO of a Netherlands-based AdTech startup. After its acquisition by AirPush, my work expanded to several functions and countries, including Chief of Staff responsibilities for group leadership.

During a commercial dispute in Dubai, I worked on negotiations, technical validation and preparation of the company’s position, and represented AirPush at the arbitration hearing. Specialist counsel handled the legal work.

Operating responsibilities

The work included hiring, banks, notaries, registrations, specialist providers, shareholder changes and preparation for financing and transactions. My formal COO position was in the acquired startup; subsequent group responsibilities are described separately.

Company background: AirPush on Forbes.

Digital agency · Historical experience

Keiss Media

Account management, projects and agency leadership.

I managed special digital projects to campaign deadlines: client requirements, estimates, budgets, contractors and delivery. The agency delivered mobile, web, social and interactive work. As CEO, I was also responsible for its team, operations, profitability and commitments to clients.

Project context

Agency work included KFC directly, and McDonald’s and Danone through agency partners. Designers, developers and production specialists delivered their parts; client and company responsibilities were in my remit.

Keiss Media projects ↗

Digital health · Software project

Pivot / Bevy One

Client requirements and development coordination.

The client needs product changes agreed with the development team and followed through to release and review. On Pivot, I clarify needs and priorities, discuss changes, request approvals and follow up on updates and reported issues. The product covers nutrition, activity data and AI-assisted coaching.

Work involved

My work included requirements clarification, scope, project hours, stakeholder expectations and agreement on deliverables and acceptance criteria. I coordinated demonstrations, releases, review and handover, including changes and reported issues. Developers handle technical implementation.

Bevy One lists my role as “Specialist in early-stage product and growth strategy”. Team profile ↗

Pivot website ↗

Professional practice · Advisory

Business advisory

Operations, growth and business relationships.

I advise founders and teams on business growth and operations, including relationships with clients, partners, suppliers and contractors. I help clarify the task, assess options and agree practical next steps.

Current work

PLAI Cube ↗

Advisory on product and business development, operating decisions and work with partners and suppliers.

Earlier work · 2021

Deva / Wellbe

Customer research and product development for a digital-health startup. Lifestyle assessment, consultation formats, feedback, CRM, mentor capacity and development tasks.

For a closer look

Career & responsibilities.

Dates, companies and positions. Independent assignments overlap with employed roles from 2020 onward.

Independent work and parallel engagements

Advisory, consulting and selected projects from March 2020 onward.

  1. Independent practice · API Person

    Client projects and business advisory in technology and digital businesses.

    Advisory to founders and executives on business and product decisions. Client assignments cover requirements, scope, stakeholder expectations, execution, review and handover. The practice began in 2020; API Person is its current brand.

  2. MVP Lab

    Software development team.

    Director of Strategy & Growth · Contract, part-time. Sales, business analysis and development of the commercial offer: client needs, requirements, scope, proposals, estimates and delivery commitments. Account management and project coordination where agreed; the team provides software development expertise.

  3. MVP Lab

    Software development team.

    Business Development Manager · Sales and business analysis were my main functions. I clarified requirements, defined scope and prepared proposals with the development team. Depending on the assignment, I also handled account management, project delivery and selected product tasks. Responsibilities expanded to strategy and growth in September 2025.

Leadership and international operations

  1. AirPush / AirNow

    Mobile advertising technology; joined through a Netherlands-based startup later acquired by AirPush.

    COO of the acquired startup · Additional Chief of Staff responsibilities at group level and international operating work in people, finance, contracts and corporate administration.

  2. Keiss Media

    Digital agency delivering special digital projects.

    Account and Project Manager; CEO from Jul 2012 · Clients, budgets, contractors, company operations and delivery.

Early experience

  1. TriHorn Productions

    Multimedia outsourcing studio.

    Account and Project Manager · Client requirements, estimates, development, deadlines and project opening and completion documents.

  2. Realore Studios

    Independent casual-games developer and publisher.

    Marketing Manager · International game licensing, publishing partnerships and distribution.

Early-career dates are based on my records and recollection. Realore is shown by year.

Questions

A few practical questions.

Can we start before the brief is ready?

Yes. Describe what you want to resolve or build, who is involved and where the work stands. We can clarify the task before deciding on an assignment.

How does advisory differ from an operating role?

In advisory, I help frame questions and review options while the client owns decisions and implementation. In an operating role or project, we agree the work I manage, the decisions I can make and how the result is reviewed.

Can you work with our existing team?

Yes. An assignment can focus on clarifying requirements, coordinating existing specialists, managing client communication or following work through to review. We agree the responsibilities with the people involved.

How do you use AI?

I use AI-assisted workflows for research, drafting, prototyping and appropriate implementation tasks. The approach depends on the task, the data involved and where the result will be used. We agree the review and testing needed before the work starts.

Get in touch

Let’s start with a conversation.

Tell me what you want to change and where you need help. We can discuss the task and agree a useful next step.

Choose a time to talk