API PersonPavel Didenko
Recognise the situationChoose a first stepDiscuss the work

The introduction arrived. Who takes it forward?

A partner introduces potential clients. Some enquiries go straight to specialists; others wait with the founder. The partner gets no feedback and cannot tell which introductions help. There is an opportunity, but no reliable way of working together yet.

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A useful distinction

Where does follow-up on a partner referral stop?

Not sure yet: general approach

General approach

Where we could start

I would establish how the partner selects referrals and what happens after handover. I would identify whether follow-up ownership or request suitability needs addressing first.

What you would have

A referral journey description and an agreed first step with the partner.

Who needs to be involved

Partner and company representatives receiving and following up referrals.

Roles and decisions

Authorised parties approve deal terms; increased sales are not promised.

This is a starting point for a conversation. We would check the approach against your task.

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