Separate responsibilities. One shared launch.
Two companies prepare a joint launch. One owns the product and integration; the other handles the audience and support. Each team follows its own plan. Late in the process, materials depend on unconfirmed features and support does not know what users were promised.
Go straight to the possible work ↓A useful distinction
Is there a shared launch plan?
Not sure yet: general approachConsidering this option: There are separate plans, but no shared one
Where we could start
I would gather participants’ plans, commitments and readiness conditions. I would prepare a shared launch sequence with dependencies, owners and decisions required in advance.
What you would have
A shared launch plan with readiness conditions and owners on both sides.
Who needs to be involved
Partner representatives, delivery leads, commercial owners and support.
Roles and decisions
Specialists confirm their areas are ready; authorised parties approve launch.
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