A partnership needs to work beyond the agreement.
Two businesses agree to collaborate. Each has people, resources and its own interests. Now the agreement needs to become work that both sides can carry out and assess.
- A joint launch is split into separate workstreams
Each side owns its part. Dependencies between the parts are being missed.
- A partner brings introductions, but little follows
Referrals arrive. It is unclear who qualifies the request and continues the conversation.
- The situation changed. The agreements did not
New work, capabilities or participants require a fresh agreement on how to collaborate.