API Person

We have a supportive contact, but not the economic buyer

A project sponsor consistently supports the proposal and requests changes. The budget owner has never joined a conversation, and the team assumes support will translate into approval.

A useful distinction

Do we know the economic buyer and the basis of their decision?

The economic buyer is identified but not engagedThe name and role are known; their criteria have not been verified.The final buyer remains unknownThe team cannot say who has authority to approve the investment.
Not sure yet: general approach