There is an idea. What happens first?

A future solution can generate plenty of discussion. Starting work requires practical decisions: what to test first, who needs to be involved and what can wait.

• A new direction needs testing

  Before committing resources, the team needs a practical test.

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• Too many priorities, too little capacity

  The proposals make sense. They cannot all happen at once.

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• A supplier needs a clear brief

  Proposals are hard to compare while the task remains vague.

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