# The lead is interested. Is the opportunity real?

A potential customer has responded positively. You're considering a proposal, a demo or further meetings. But interest alone does not tell you whether the problem matters, who can approve the work, or whether there is a credible path to an investment.

[The prospect has a problem, but no clear priority](https://apiperson.com/sales/sales-qualify-priority/)

They describe a difficulty, but it is not clear whether fixing it matters now.

[A proposal is requested, but the decision-maker is unknown](https://apiperson.com/sales/sales-qualify-authority/)

A contact asks for price and scope, but approval authority has not been established.

[The work looks valuable, but the funding path is unclear](https://apiperson.com/sales/sales-qualify-money/)

There is potential need, but no understanding of whether the customer can invest.

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.