# The prospect has a problem, but no clear priority · The problem is recognised, but its priority is unclear

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

A prospective customer describes a slow internal process. They agree it would be useful to improve, but every follow-up ends with 'we'll come back to this later'.

## Where we could start

I would separate acknowledged inconvenience from a funded business priority, then prepare questions that test whether the customer is likely to act.

## What you would have

A go / investigate / defer recommendation with specific questions to resolve the uncertainty.

## Participants

The person facing the problem, a relevant business owner and whoever decides which initiatives receive attention.

## Roles and decisions

The customer defines the priority. I help review the evidence and prepare the next questions.

## Factual experience, separate from the fictional story



[The cost of waiting is understood](https://apiperson.com/sales/sales-qualify-priority/consequence/)

[The problem is recognised, but its priority is unclear](https://apiperson.com/sales/sales-qualify-priority/unclear/)

[Book a 30-minute call](https://calendar.app.google/4FrxQkHkAZ32PkzA9)

mailto:pavel@apiperson.com