# The prospect has a problem, but no clear priority · The cost of waiting is understood

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

A prospective customer describes a slow internal process. They agree it would be useful to improve, but every follow-up ends with 'we'll come back to this later'.

## Where we could start

I would examine the consequence, identify who is affected and check whether the issue ranks above competing priorities. Then we could define the next qualification question.

## What you would have

A short priority assessment: consequence, owner, urgency, remaining assumptions and next action.

## Participants

The person facing the problem, a relevant business owner and whoever decides which initiatives receive attention.

## Roles and decisions

The customer defines the priority. I help review the evidence and prepare the next questions.

## Factual experience, separate from the fictional story



[The cost of waiting is understood](https://apiperson.com/sales/sales-qualify-priority/consequence/)

[The problem is recognised, but its priority is unclear](https://apiperson.com/sales/sales-qualify-priority/unclear/)

[Book a 30-minute call](https://calendar.app.google/4FrxQkHkAZ32PkzA9)

mailto:pavel@apiperson.com