# We have a supportive contact, but not the economic buyer · The economic buyer is identified but not engaged

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

A project sponsor consistently supports the proposal and requests changes. The budget owner has never joined a conversation, and the team assumes support will translate into approval.

## Where we could start

I would examine what the buyer is likely to need to know and help define a respectful route to verify value and decision criteria.

## What you would have

An economic-buyer evidence gap and a stakeholder engagement plan.

## Participants

The account owner, current customer sponsor and economic buyer where access is appropriate.

## Roles and decisions

The customer controls access and approval. I review evidence and recommend next questions.

## Factual experience, separate from the fictional story



[The economic buyer is identified but not engaged](https://apiperson.com/sales/sales-complex-deal-buyer/identified/)

[The final buyer remains unknown](https://apiperson.com/sales/sales-complex-deal-buyer/unknown/)

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mailto:pavel@apiperson.com