# The customer keeps saying “later” · A real deadline or milestone exists

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

After two demos, the buyer says the solution is useful and asks to 'revisit it next quarter'. No event or consequence has been discussed.

## Where we could start

I would examine what changes at that event, who is affected and whether the proposed timing follows from the customer’s own priorities.

## What you would have

A critical-event note: date, consequence, stakeholders, evidence and next question.

## Participants

The customer’s business owner, the current contact and whoever can describe relevant deadlines.

## Roles and decisions

Only the customer can establish a genuine critical event; I help test its relevance.

## Factual experience, separate from the fictional story



[A real deadline or milestone exists](https://apiperson.com/sales/sales-buying-context-urgency/event/)

[The timeline is only a preference](https://apiperson.com/sales/sales-buying-context-urgency/vague/)

[Book a 30-minute call](https://calendar.app.google/4FrxQkHkAZ32PkzA9)

mailto:pavel@apiperson.com