# The problem is known, but its business impact is not · The impact is real but mostly qualitative

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

The customer complains about a manual process. The team is preparing features and estimates, but nobody knows whether the problem costs time, money, quality or risk.

## Where we could start

I would help express the consequence faithfully, distinguish evidence from estimates and identify whether measurement would improve the decision.

## What you would have

An impact statement, available evidence and a list of optional measurements.

## Participants

The user or process owner affected by the problem, a business decision-maker and the account lead.

## Roles and decisions

The customer confirms real consequences; I help organize the evidence and questions.

## Factual experience, separate from the fictional story



[The impact is real but mostly qualitative](https://apiperson.com/sales/sales-buying-context-impact/qualitative/)

[The impact has not been established](https://apiperson.com/sales/sales-buying-context-impact/unspecified/)

[Book a 30-minute call](https://calendar.app.google/4FrxQkHkAZ32PkzA9)

mailto:pavel@apiperson.com