# Sales opportunities and deals I help examine B2B opportunities, prepare customer conversations, and make the next commercial decision clearer. Choose a story that feels familiar. [An interested lead is not yet a qualified opportunity](https://apiperson.com/sales/sales-qualify/) The conversation sounds promising, but it's unclear whether the opportunity deserves more time. [A customer conversation needs more than a pitch](https://apiperson.com/sales/sales-discovery/) There is a meeting ahead, but the important questions are not yet clear. [The customer is interested, but the buying case is unclear](https://apiperson.com/sales/sales-buying-context/) People seem positive, yet the business impact, urgency or decision route is uncertain. [A complex deal is harder to navigate than expected](https://apiperson.com/sales/sales-complex-deal/) Stakeholders, evaluation criteria and approvals make the next step difficult to judge. All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.