# Look beyond the named solution to the business need. · The goal has not been agreed

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

A client asks for AI in customer enquiries. One manager wants faster replies; another wants less work for staff. The technical team is ready to discuss tools, but the parties have not agreed what would count as a useful change.

## Where we could start

I would gather the client’s expectations and those of the people doing the work. I would help select one goal and an observable change that would show progress towards it.

## What you would have

A short task brief: goal, users, constraints and a way to check the result.

## Participants

The client, process owner and employees doing the work.

## Roles and decisions

Relevant specialists assess technical feasibility.

## Factual experience, separate from the fictional story

MVP Lab / Pivot: Client requirements, approvals, demonstrations and release review.
https://apiperson.com/experience/#work-pivot

Keiss Media: Managing digital campaigns: client requests, estimates, budgets, suppliers and delivery.
https://apiperson.com/experience/#work-keiss

[The goal has not been agreed](https://apiperson.com/clients/real-need/goal/)

[The goal is clear, but the first use is not](https://apiperson.com/clients/real-need/first-use/)

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