# Look beyond the named solution to the business need.

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

A client asks for AI in customer enquiries. One manager wants faster replies; another wants less work for staff. The technical team is ready to discuss tools, but the parties have not agreed what would count as a useful change.

## Where we could start

I would review the request and the expectations behind it. I would distinguish an agreed goal from assumptions and help decide which question needs answering first.

## What you would have

A short review of the request, its open questions and a proposed first stage.

## Participants

The client and people involved in the work being considered for change.

## Roles and decisions

Relevant specialists provide technical and other professional assessments.

## Factual experience, separate from the fictional story

MVP Lab / Pivot: Client requirements, approvals, demonstrations and release review.
https://apiperson.com/experience/#work-pivot

Keiss Media: Managing digital campaigns: client requests, estimates, budgets, suppliers and delivery.
https://apiperson.com/experience/#work-keiss

[The goal has not been agreed](https://apiperson.com/clients/real-need/goal/)

[The goal is clear, but the first use is not](https://apiperson.com/clients/real-need/first-use/)

[Book a 30-minute call](https://calendar.app.google/4FrxQkHkAZ32PkzA9)

mailto:apiperson.com@gmail.com