# A partnership needs to work beyond the agreement.

Two businesses agree to collaborate. Each has people, resources and its own interests. Now the agreement needs to become work that both sides can carry out and assess.

[A joint launch is split into separate workstreams](https://apiperson.com/clients/joint-launch/)

Each side owns its part. Dependencies between the parts are being missed.

[A partner brings introductions, but little follows](https://apiperson.com/clients/partner-channel/)

Referrals arrive. It is unclear who qualifies the request and continues the conversation.

[The situation changed. The agreements did not](https://apiperson.com/clients/new-terms/)

New work, capabilities or participants require a fresh agreement on how to collaborate.

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.