# The introduction arrived. Who takes it forward? · Referrals get lost or receive no reply

All stories are fictional. They do not describe specific people, companies or projects. Any resemblance is coincidental.

A partner introduces potential clients. Some enquiries go straight to specialists; others wait with the founder. The partner gets no feedback and cannot tell which introductions help. There is an opportunity, but no reliable way of working together yet.

## Where we could start

I would review what happens after an introduction. I would agree who replies, how the referral reaches the right person and what feedback can go to the partner, then test the process on a limited set of referrals.

## What you would have

A referral handover process with owners, statuses and feedback rules.

## Participants

The partner representative, referral owner and people handling initial discussions.

## Roles and decisions

The seller approves commercial commitments; client information is shared only as agreed.

## Factual experience, separate from the fictional story

Realore: International licensing and distribution of existing games, including partner work.
https://apiperson.com/career/

Keiss Media: Managing digital campaigns: client requests, estimates, budgets, suppliers and delivery.
https://apiperson.com/experience/#work-keiss

[Referrals get lost or receive no reply](https://apiperson.com/clients/partner-channel/no-follow-up/)

[Conversations begin, but the needs do not fit](https://apiperson.com/clients/partner-channel/poor-fit/)

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